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The 4 P’s of Marketing

While the forms of marketing are almost as varied as the products themselves, there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries. Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account, due to the... Continue Reading →

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The 10 Greatest Mistakes of Marketing (and How to Avoid Them)

It’s a certain fact that business these days is more competitive than it has ever been. To stay alive these days, you just can’t just offer a quality product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out... Continue Reading →

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